Couldn't Safeway - instead of spending all this money on creating, developing, producing, and hanging pink signage all throughout every store to raise everyone's awareness that their company is aware it is Breast Cancer Awareness month - just give money to the National Breast Cancer Association? Otherwise it seems less like they care about women dieing from breast cancer, and more like they want to have a more pink store than the local competitor. Because that way, if they appear to care more, they'll earn more return customers.
I'd stop shopping there but they have 3 for $6 on Ben & Jerry's right now.
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