I think what this site lends itself to best is the opportunity for ongoing conversations in the comments section of each review. Let's say someone checks out the review on a movie releasing next weekend. If the review was positive but they thought the movie was awful (like Crocodile Dundee 2 awful)then they could return to the blog and leave some feedback or vice versa.
Here's a sample review of the upcoming movie,"War."
How I think it will do – You can’t really go wrong with Jet Li and Jason Statham. Both are just plain awesome. I think this movie could be a surprise at the box office, a welcome addition for those who are missing an action movie after having seen Bourne Ultimatum. Hopefully this one will not get banned in China like Rush Hour 3, but I suspect it might, since it has Triad gang references.
Anyways, I just thought I'd share this site with you all. Please go check it out and let me know what you think!